Effective Date: July 27, 2025
Practical Marketing Lab (“we”, “our”, or “us”) values your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit practicalmarketinglab.com, sign up for our newsletter, or interact with our content and services.
1. Information We Collect
We collect the following types of information:
a) Personal Information
- Name (if provided)
- Email address (when you subscribe to our newsletter or contact us)
b) Non-Personal Information
- Browser type and version
- IP address
- Time zone and location data
- Device type
- Pages visited and time spent on site
- Click activity within our site
2. How We Use Your Information
We use the information we collect to:
- Send you weekly newsletters and case studies
- Improve our website content and layout
- Respond to inquiries or feedback
- Analyze user behavior to improve the effectiveness of our marketing content
- Ensure compliance with applicable laws and prevent fraud or misuse
3. Email Communications
If you subscribe to our newsletter, you will receive weekly emails featuring case studies, insights, and marketing tips. You can unsubscribe at any time using the “unsubscribe” link included in every email.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Track user interactions and behavior on our site
- Understand and analyze traffic patterns
- Optimize user experience
You may choose to disable cookies via your browser settings, but some features of the site may not function properly.
5. Sharing of Information
We do not sell your personal data. We may share data with:
- Email marketing providers (e.g., Substack, Mailchimp)
- Website analytics tools (e.g., Google Analytics)
All third-party services are required to uphold privacy and data protection standards.
6. Data Security
We implement reasonable technical and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction.
7. Your Rights
You have the right to:
- Request access to your personal data
- Correct or delete your data
- Withdraw your consent to receive communications at any time
To exercise these rights, please contact us at: hello@practicalmarketinglab.com
8. Children’s Privacy
Our website and content are intended for adults and business professionals. We do not knowingly collect data from individuals under the age of 13.
9. Updates to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Effective Date.”
10. Contact Us
If you have any questions about this policy, please contact us:
📧 Email: hello@practicalmarketinglab.com
🌐 Website: https://practicalmarketinglab.com